by Minter Dial | Oct 31, 2013 | Minter Dialogue, Social Media
Minter Dialogue Episode #80 This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, and having both passed through...
by Minter Dial | Oct 29, 2013 | Social Media
With Twitter’s user base eclipsing 550 million, it can be a daunting task — especially for newer users — to find the right people to follow. Leveraging an article entitled, “Who to follow on Twitter,” also published on Social Media...
by Minter Dial | Oct 16, 2013 | Social Media
With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its...
by Minter Dial | Oct 11, 2013 | Social Media
On a recent trip to Los Angeles, I visited The Grove — a rather celebrated shopping center, replete with Apple Store and Nike Running store among others. In any event, at the center, there is a fancy fountain that is musically coordinated. Playing with Vine, I...
by Minter Dial | Oct 8, 2013 | Social Media
For some time, I have been waxing on about how Twitter is an invaluable tool for senior executives (e.g. Does the Boss Tweet?). The best way to use Twitter will surely vary according to the profile, the context and business objectives. Thus, there is no...
by Minter Dial | Oct 7, 2013 | Social Media
As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience – to which I refer as critical mass — and return to warrant the...