by Minter Dial | May 16, 2012 | Social Media
Few would quibble with the notion that change is in the air. This year, with heads of state/parliamentary elections in over 60 countries, we can expect many incumbent governments to change (witness the most recent cases of France and Greece…). Last...
by Minter Dial | May 10, 2012 | Social Media
I thought this street advertising for Godspell at Circle in the Square theatre on Broadway (NY) was brilliant. Clearly, this is one socially savvy Broadway theatre (and/or it has a good agency behind it). The play has a full (dare I say heavenly) battery of social...
by Minter Dial | May 8, 2012 | Social Media
In my former life at L’Oreal, in the professional products division (selling professional products to hairdressers), we used to spend a lot of time trying to convert a hairdressing salon from one hair color range to another. When a color was well...
by Minter Dial | May 6, 2012 | Responsibility, Social Media
It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report...
by Minter Dial | May 4, 2012 | Social Media
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the...
by Minter Dial | May 1, 2012 | Social Media
USA Today recently wrote up an article about the end of corporate blogging. Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that “…the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010,...