by Minter Dial | May 12, 2011 | Social Media
The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a...
by Minter Dial | May 2, 2011 | Social Media
BREAKING NEWS MayDay, MayDay: I interrupt this fine Monday morning to bring you breaking news: Twitter is the best & fastest way to get the news. Twitter is not just social, it is media. I learned about the death of Osama Bin Laden this morning in my Twitter...
by Minter Dial | May 1, 2011 | Social Media
Time and Social Media Management (Part 1: after wake-up) How to fit Social Media into your Daily Life One of the most repeated questions I hear is: ‘how, Minter, do you find the time?’ How do I find the time to produce all I do, answer all the...
by Minter Dial | Apr 28, 2011 | Social Media
The ABC’s of Enterprise 2.0 If the three reasons — Agility, Coherence & Effectiveness – I wrote about in this post “Enterprise 2.0, The building blocks of a social marketing & media strategy” have an apt acronym in the...
by Minter Dial | Apr 28, 2011 | Social Media
Getting the mindset right first We all know resources are limited, so it is essential to know to prioritize. In this vein, one of the conundrums facing companies is to know whether they should focus first on their external social media marketing strategy (to get...
by Minter Dial | Apr 20, 2011 | Social Media
The hockey stick effect We have all seen and/or read about tipping points and hockey stick curves. Digital media seems to be full of them. None seem more powerful than the one below: the rise in awareness of Twitter in the US 2008-2010. Perhaps...