by Minter Dial | Mar 23, 2009 | Marketing, Social Media
The battle of the travel space has moved to the social media space, at least in Europe. In November 2008, Air France/KLM launched its Bluenity social media site, joining the Thalyseo site for train travellers on continental Europe (between Marseille and Amsterdam). ...
by Minter Dial | Mar 9, 2009 | Social Media
Friends, Romans and World Citizens, Lend me Your Ears…. Some INSEAD classmates, at VoiceCorp*, have launched a new service (just a month old) called ReadSpeaker: a way to listen to online content read out loud. I have added the new function to this blog...
by Minter Dial | Jan 7, 2009 | Social Media
Facebook is now officially “virusable,” and it isn’t because of the winter chill. Here’s the NY Times article from December 11, 2008, talking about the Trojan worm koobface virus that has infiltrated into Facebook. Of course, you should know...
by Minter Dial | Dec 16, 2008 | Marketing, Social Media
I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new...
by Minter Dial | Dec 7, 2008 | Branding, Marketing, Social Media
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of...
by Minter Dial | Dec 7, 2008 | Branding, Business, Marketing, Mobile, Social Media
Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time...