Blog

The Brand University – How to make a sustainable, successful brand

by | Oct 23, 2010 | ,

“The Brand University”, an article published on the BrandChannel site.
The world of branding has undergone a very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt to several convergent paradigm shifts. To this end, brands might consider instituting a Brand University as a compelling way to accompany such a change.

Tweet Tweet : The pulse of the game. You pheel the Phillies!

by | Oct 22, 2010 |

Reading up on the Philadelphia Phillies series against the SF Giants, I came across the Major League Baseball’s “twitter meter,” an absolutely stunning way to follow the game (via the twitter stream) and to encourage audience participation. The Phillies won on the field and the fans won in the tweeternometer. There are a number of take-aways for business…

Google Social Search Results still in Beta – The quality of your network counts

by | Oct 22, 2010 |

If you haven’t seen social search in action, you might want to check this out. Perhaps, you are like most of us who only look at the first 3 results at the top of the Google search results. However, if you scroll down (and are logged in to your Google account), you may find a result that emanates directly from your social network. Proof that the strength and quality of your network online will pay off! Check out this example.

The Greying of the World – Enough to make you go grey!

by | Oct 18, 2010 |

The forecast of the aging of the world is quite mesmerizing. If the six lines in this snapshot graphic from the IHT are all sloping upward, the two that truly get my attention are the near meteoric rises of China and Japan, with China’s acceleration starting now. If India, China and Japan all had around 7-8% of their population over 60 years old in 1950, that number will be 20% for India, 31% in China and 44% in Japan just one hundred years later. Note that France will lie just above China, second in this list of six countries…

Private Lives on Show – The privacy debate is strategic

by | Oct 17, 2010 |

The issue of privacy is a little schizophrenic. In any event, it is capital and worldwide in scope. We all say we want privacy, and yet we do not want to be treated as a number. For businesses to provide us with customized and relevant offers that make us feel like VIP customers, they need to know our data. At its core, the issue of privacy is one of trust.

Seth’s Blog: Heroes and mentors & role models…

by | Oct 16, 2010 |

« The book of the year | Blog Home | N-1 » Heroes and mentors Mentors provide bespoke guidance. They take a personal interest in you. It's customized, rare and expensive. Heroes live their lives in public, broadcasting their model to anyone who cares to look. The...

Two parallel competing models: Craigslist/OLX and LinkedIn/Viadeo

by | Oct 15, 2010 |

Organic or Acquisitive Growth? A comparison of the Linkedin/Viadeo (professional social network) and Craigslist/OLX (online classifieds) battles. I see an organic growth model allowing for a more homogenous type of community build. Both Linkedin and Craigslist have the first mover advantage and have chosen to pursue this option. The challengers (and ‘late comers’), Viadeo and OLX, have opted for growth via acquisition. Both challengers are well positioned to capture the local market based on their core business. However, both are going to have a more razor-edge approach to their finances in that they will need to amortize/optimize their investments in the local players. While the fight between OLX and Craigslist is more head-to-head in that they are looking at exactly the same markets in the countries in which they do business, Viadeo and Linkedin benefit from a more segmented approach.

Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?

by | Oct 12, 2010 | ,

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 3 of a 3 part article: The new marketing model (5 Es) and the role a Brand Coach can play in accompanying a company.

Need a coach for your brand? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?

by | Oct 11, 2010 |

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.

To Book Minter!

I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.

Click here to inquire about booking Minter!

Categories

Pin It on Pinterest