January 13, 2013 Interview with @BrianSolis on the Inescapable Digital Transformation Podcast Minter Dialogue #48 This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead… Read more
October 29, 2012 Interview with @AlexLuff – Putting people into communications at Corporate Edge Podcast Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many … Read more
October 7, 2012 Interview with Kevin Ryan, CEO and founder of Gilt flash sale eCommerce Podcast Minter Dialogue #36 This interview is with Kevin P. Ryan, entrepreneur, business leader and angel investor. As CEO, he helped build DoubleClick basically from scratch into a multi-billion dollar business. Kevin has since gone on to invest in a … Read more
August 28, 2012 Guest Post On Brian Solis’ Blog: The Age Of Transparency (in France) Guest PostPolitics For those of you not on my mailing list (please do sign up here if you enjoy my blog’s content), I recently had a guest article published on Brian Solis’ blog.* This article, which analyzes the digital campaigns of the … Read more
April 27, 2012 Foursquare case study at Crowne Plaza – how to make geolocalization work for digital marketers Social Media Have you noticed of late the precipitous falloff of activity on Foursquare? If you are a user, I’m going to guess that you — like me — have taken the finger off the Foursquare pedal ever since they altered … Read more
November 17, 2011 Politics And The Web: Choosing The Right Digital Media Strategy Politics Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogeneous crowd … Read more
May 12, 2011 Community Manager – Who is she? Social Media The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. … Read more
April 6, 2011 The Grey Matter(s) – Cut out the extremities and get positive (Part 3 of 3) Social Media The Bell Curve Tolls for Thee When people argue against Facebook, they often like to cite the one or two negatives cases that have been heavily mediatized (people getting fired because of a posting on a Facebook wall, a girl … Read more
February 8, 2011 Digital Education – The Internet is learned by living it, not by reading about it Social Media If Facebook has gained 20 million users in France, there are still some people in France who are recalcitrant users, wary of the platform and feel more or less forced to join (6 reasons why not to join!). … Read more
September 13, 2010 A Solid Internet Strategy for the SMB Social Media How does a small business figure out its internet strategy without the services of a big agency? This is the typical question for the owner of (very) small business. The internet is daunting for many, but not for all, especially … Read more