If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of 'luxury' brands,...
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How to Navigate Digital Transformation in 3 Key Steps
Having accompanied a number of senior executives in setting and driving the digital transformation agenda, it strikes me that many people continue to take it from the wrong point of view. Just like BIG DATA is anything and nothing, can be powerful or ineffective, can...
Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)
Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to...
BlaBlaCar – Why It’s the Poster Child of the Sharing Economy
BlaBlaCar , which is a service that connects drivers and people prepared to pay to share the ride, has just received a $200 million VC injection which puts them at a $1.6B valuation (via VentureBeat). As such, it has become the top French start-up success story and is...
How To Build a Tribe – How Loyal Are You To Your Customers?
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled "Redefining the marketing landscape" and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words,...
The Craft of Storytelling – Practice Makes Perfect, But It Can Also Drive Your Closest Allies Nuts
What makes for a great storyteller? I have to believe it's an alchemy between talent, content and practice. Like a musician doing repeated scales and arpeggios, it is true that for those who live in close proximity, the practice can also drive one a bit nuts. The...
Emotion in Digital. New Study Shows Emotional Power of Emails
In a survey that isn't exactly quantitative, Indiana University of Bloomington did a survey of 72 people, aged 18 to 34 years old. The purpose of the study was to see the difference in emotional impact between an email and a voicemail message. The results are...
Stand Out in a Crowd. Dorie Clark Talks About How To Develop Your Expertise (MDE163)
Minter Dialogue Episode #163 This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also...
Googling Google Logo – The Challenge of Online Branding Exposed
I needed to use a Google logo in a presentation and wanted to update for the new logo (see right). So, what better circular activity than to google the new Google Logo? To my surprise, it actually took a little rummaging around in Google Images. Here are the results...
Hands on. The Pleasures of Vintage, Touch and Using the Hands
My friend, Adrian Swinscoe, wrote a fine post, "The Warmth of Analogue," about how and why vinyl records are making a return. The Guardian article, Vinyl's Difficult Comeback, describes the 40-50% growth rates in vinyl sales in the US (9.2 million units in 2014) and...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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