The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy...
Blog
The Technologies That Most Impact Your Business In 2015?
2015 is not even a month old and we have had a few unexpected events around the world. For those of us navigating in the digital world, this is "business as usual." New initiatives, technological glitches and business model shifts are a daily occurrence. However,...
Building a sense of accountability and the dangers of redundancy
As companies grapple with the process of digital transformation, there is a rampant search for best practices, secret recipes and potential shortcuts. The truth is that each company will need to find its own path, based on its business, strategy, client base, company...
Interview with Scott Monty, EVP at SHIFT – talking social and digital strategy implementation (MDE130)
Minter Dialogue Episode #130 This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott spent 6 years and was instrumental (if not indispensable) in driving the highly successful digital strategy under Alan Mulally’s reign...
Making sense of your digitally connected world
In this digitally connected world, I often hear about how people feel blindsided by how fast each day goes by. Without having been brought up or schooled on the new digital world, most executives still don’t even know how to type accurately and fast with...
Digital Transformation – The Journey Continues
Below are four of more powerful mantras that I associate with progressing the digital transformation agenda in enterprise. Which is your favorite? Do you agree with them? Let me know your thoughts! 1/ It's a journey, not a destination Digital transformation is not a...
David Meerman Scott – Marketing the Moon and the new rules of sales and service (MDE129)
Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time...
Digital Transformation – A question of mindset more than a technology
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
The Dangers Of Paying Lip Service To Customer Centricity
Is your company talking more and more about customer centricity? It's quite the important topic. For executives sitting through last month's performance review meeting, however, I wonder how often the subject of lost business is properly addressed. Most probably,...
The 7 Golden Rules Of Using Digital In Retail #digitail
The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer's standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka"digitail"). Brands...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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