In order to get their ideas through parliament and, more broadly, to survive, politicians need to "market" their ideas. In democracies, they are voted in by their constituents and then need to keep a regular pulse on their stakeholders -- those who...
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Comic at Work. How much personality and sense of humor should you bring to work?
Mitch Joel, the inspiring content provider and a role model for me personally, recently recorded yet another stirring podcast, entitled "Laughing all the way to the Bank with James Altucher." In this podcast, Mitch and James discuss their shared passion for standup...
Yigal Carmy & Uri Meirovich: How to get your mobile strategy and interface right? (MDE115)
Minter Dialogue Episode #115 This interview is with Yigal Carmy and Uri Meirovich, co-founder and head of UK, respectively, for JustDo.Mobi, a company based out of Israel that is focused on the creation of the optimal mobile web experience. Providing a robust and...
#Hellothree: Think different… and dare to be creative
Think different... be creative Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three's latest ads. These adverts have been running over the last few weeks in British media....
Eurostar social media – Social engagement while waiting
Being a frequent Eurostar traveler and a bit geek, it was only natural that I noticed that Eurostar have laid down some new social media tracks! First, I must tip my hat to Eurostar's responsive Twitter customer service account. Over the summer, Eurostar created...
Rylan Holey – Social business and social media in music (MDE114)
Minter Dialogue Episode #114 This interview is with Rylan Holey, EMEA Partner Manager for Hootsuite, the versatile and robust social media management system. With a background in music and working in social, Rylan is passionate about social business. In this...
Customer experience – two different consumer journeys featuring BT and Orange
Most futurists or "futurologists" have predicted that access to the Internet will be everywhere. Even if the "Internet of Things" (IoT) may be considered a trendy trending term, the vision of hyper connectivity all the same continues to excite me. However, caveat...
Apple brand marketing strategy – What should we really learn from Apple?
There is nothing so tantalizing as looking at the Apple brand marketing strategy and thinking how to learn from them! But, is everything they do, a de facto lesson for other companies? Sure, Apple is the company with the world's highest capitalization ($439B as...
Tom Goodwin – futurologist on marketing, advertising and new tech (MDE113)
Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, we discuss...
Free wifi access in Public – how to make the best user experience
If digitail (digital in retail) is still an embryonic science, it is estimated that around 20-30% of stores in the US now provide free wifi access. For the remainder, reasons why retailers or mall owners (and the like) have not embraced offering free wifi most...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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