After Square, there was Triangle. Mobile payment is one of the biggest and most exciting areas of innovation and digital disruption in retail. {Tweet this} In North America, you will now find hotdog vendors that can accept credit cards thanks to a Square or Triangle...
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3 keys to effective copywriting – An error by Facebook and why copywriting is an important skill to hone
Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight...
Itw with Hank Summy @MRM_McCann talking digital transformation and digital strategies
Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that...
Wifi in store – To do and what not to do
For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At times, it seems inconceivable not to have wifi...
Paula Kent Meehan – RIP Mrs Redken
The iconic Paula Kent Meehan passed away June 23, 2014. Most readers of this blog won't have known who she was. However, I felt the need to share... I was particularly blessed to have had the chance to run REDKEN for three and a half years of its 54 years in...
Bob Gilbreath – co-founder of Ahalogy, marketing platform for Pinterest
Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform...
Content Distribution – via virality, shareability or media buy?
After getting on the social media bandwagon, brands are rushing to content marketing like gold diggers to the open pit. But, just like for gold diggers, the real issue may be the distribution, not the gold in the pit. More and more, the real question is how do you get...
Behaving Like A Nouveau Riche On Social Media? Guest Post By @yendial
The End of Smug I enjoy Tatler magazine, so British, so chic. In this June issue, an article by Gavanndra Hodge (handle: @gavanndra), entitled, "The end of smug," puzzled me at first. Was it smug, snug, or snog? The end of snug would have triggered a completely...
Justin Brown, co-founder of Ideapod, amplifying ideas that matter
Minter Dialogue Episode #107 This interview is with Justin Brown, co-founder with Mark Bakacs of Ideapod, a social platform for collecting and amplifying ideas that matter. It’s a really interesting initiative that has just opened a beta version. There are already...
Do you have a purpose that can drive innovation?
I wrote recently about the innovation-confidentiality conundrum and how the code or veil of secrecy can have a negative impact on the spirit of creativity and innovation. The main point of that article was to invite senior management to make...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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