If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in "traditional business" seem to encourage a pavlovian return to...
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WeChat… Message in a Bottle and more from Asian Social Media sites
As much as I may be a fan of Twitter (and I remain so, especially for business use), I cannot but admire the growth and functionalities of the "new" social media sites coming out of China and Japan. The two headliners are, respectively, WeChat (from Tencent) and...
CRM – Stands for Can’t Remember Me?
Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal. Of course, CRM can also be used to create new customers. But, the real gig in a successful CRM program is making sure that the investment in winning new...
A Chinese fashion show for dogs… When pure players go offline to catch traffic
During my stay in Shanghai, I was lucky enough to be invited to a very unusual fashion show entitled Glam Dogs, a fashion show for dogs. Put on by the flash sales site, Glamour Sales China -- whose founder and CEO, Thibault Villet, I interviewed a few months...
How To Avoid Showrooming? A Major Concern For Many Stores…
Showrooming - Show me the money "Oh-oh, here comes another whipper-snapper equipped with a smartphone to show up our inefficiencies.” There are a large number of retailers who feel threatened by the showrooming trend. For those not aware, showrooming is...
Interview with Greg Verdino on Innovation and Digital Transformation (MDE81)
Minter Dialogue Episode #81 This interview, recorded on October 23, 2013, is with Greg Verdino, author and well-respected digital marketing expert. He comes from Digitas and Crayon (with Joe Jaffe), and most recently EVP Strategy at the Dachis Group, he has launched...
Is the QR code dead, yet…? QR codes in the strangest of places…
People often ask me whether QR (short for Quick Response) codes are "for real"? The short answer is that QR codes will likely not have a long shelf life. That said, in certain countries -- such as South Korea, Japan (from whence they come), South Africa and even in...
Let’s get digital – Why the human finger points to digital
As abstract as digital might be, there is a distinctly human component to what makes digital work. Maybe the French have it right when they kabosh the term digital, which literally means "of the finger" in French. In organizations and executive minds...
Jeremy Goldman on eCommerce, Digital Marketing and Branding (MDE80)
Minter Dialogue Episode #80 This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, and having both passed through...
![The 7 Archetypes of Twitter Users – Accounts to follow and those to avoid [#Infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/The-7-Archetypes-Of-Twitter-Users_infograph.jpg)
The 7 Archetypes of Twitter Users – Accounts to follow and those to avoid [#Infographic]
With Twitter's user base eclipsing 550 million, it can be a daunting task -- especially for newer users -- to find the right people to follow. Leveraging an article entitled, "Who to follow on Twitter," also published on Social Media Today, I created an...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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