Before evaluating the new shiny object of big data and social CRM, it seems that many top executives would do better just to manage their own inbox and contact list properly. It is my observation that many executives have a very difficult time managing their email...
Blog
Why the Obamacare site disaster is good for business! Three lessons for business
Ironically, I think that the whole uproar about the Affordable Care Act (aka Obamacare) website, healthcare.gov, could be good for business! Why? Because the issue has definitely raised the visibility of the need for senior management to be more knowledgeable about...
Interview with Richard Lucas and Ian Patterson, Discerning Digital and Digital transformation (MDE79)
Minter Dialogue Episode #79 This interview, recorded on October 21, 2013, is with Richard Lucas and Ian Patterson, respectively, Managing Director and Project Director at Discerning Digital. In this conversation, we discuss their experience in making the digital...
A classic case of misunderstanding the consumer decision journey
Marketing is a tricky place to be. On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today. There's social media, mobile, search, omnichannel and big data and more....
All about Evernote – interview with Emma Page, head of EMEA Enterprise Sales (MDE78)
Episode #78 This interview, recorded on October 14, 2013, is with Emma Page. Based out of Zurich, Emma is head of Sales and Customer Success at Evernote Business for EMEA. In this interview we talk about the personal/professional crossover, the freemium model...
How to grow your brand on Twitter – 6 keys
With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its...
Joe Fernandez, CEO Of Klout Influence Measurement And Management (MDE77)
Minter Dialogue Episode #77 This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. As Joe likes to say, Klout is the standard in online influence measurement....
Highlights from the HUB FORUM 2013 in Paris
At this year's Hub Forum in Paris, Emmanuel Vivier and Vincent Ducrey put up another great two-day programme. The theme this year of the Hub Forum 2013 was ROI = Return on Innovation. For sure, there was a good crowd on hand. The event was live streamed and was,...
The four axes of customer service and why it’s absolutely strategic
A simple business plan: Make products that people want to buy. Over the last years, we have seen an increasing emphasis on customer centricity. It seems clear that the direct relationship that one can now have between brand and customer has rendered being...
A perfect Vine video?
On a recent trip to Los Angeles, I visited The Grove -- a rather celebrated shopping center, replete with Apple Store and Nike Running store among others. In any event, at the center, there is a fancy fountain that is musically coordinated. Playing with Vine, I...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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