For some time, I have been waxing on about how Twitter is an invaluable tool for senior executives (e.g. Does the Boss Tweet?). The best way to use Twitter will surely vary according to the profile, the context and business objectives. Thus, there is no...
Blog
What does critical mass mean in social media?
As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience -- to which I refer as critical mass -- and return to warrant the investment in...
Have A Life? With All These Digital Tools, A Little Levity… #humor
At best, my posts here have a tongue in cheek. This time, I'd thought I might bring a little more levity! And you, what do you have? <![CDATA[// ]]> Post by TheMyndset.
Max Mason – Entrepreneur, Big Bang restaurateur and digital pioneer in the restaurant business (MDE76)
Minter Dialogue #76 This interview, recorded on October 1, 2013, is with Max Mason, founder and owner of Big Bang Restaurants, based in Oxford, England. Max is not my normal type of guest on this show, in that he is an SMB entrepreneur. Max is running a successful...
Four Ways To Accelerate The Transformation And Boost Your Digital Marketing Strategy
Companies everywhere are looking to invest in and hone their digital marketing strategy. They tend to use a variety of different tactics to enhance their digital activities and boost their effectiveness. Typical tactics Typical tactics used by top management to...
Who to follow on Twitter? A cartography of types of Twitter profiles and users
According to Twopcharts (which is admittedly a bit wonky; and is now defunct), Twitter now apparently boasts over 2.1 billion accounts created, with some 300 new accounts coming every second. If that 2.1B number is anywhere near accurate, it certainly includes an...
Only in Canada: It’s different in Canada… eh?
Only in Canada... A car crash, special fast food, graffiti, breakdancing, Canadian News, parking, a diary entry, burglary, controversy, knock-knock joke, racism, polo, protest, trapping, driving and two of the funnier GIFs you will find... only in Canada! Enjoy! The...
The Human in Digital – why digital gets personal
In French, the word "digital" means "of the finger." The French generally prefer the term "numérique." In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or binary code! Finally, I am beginning to...
5 Steps To Boost Your Digital Marketing Strategy
If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn't fully endorse and embody digital, (b) the other departments are not involved and (c) you haven't evaluated the...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.










