Minter Dialogue Episode #170 This interview is with Jonny Campbell, founder and CEO of Social Talent, a fast-growing agency based in Dublin that provides specialised training for HR personnel to improve their online recruitment efforts. Jonny was the masterful emcee...
Blog
Hints You Are Going To Burn Out – And What You Can Do About It!
In this hyper connected world, where we are "on" so much of the day, seven days per week, there are some real risks. Sure, there are important business issues with regard to communication and collaboration, but the hidden concern is employee health, including mental...
How Many Podcasts Are There In 2015? The State of the Podcast
Updated April 2020: The new 2020 State of Podcasting is out now. There seems to be a lot of evidence that the podcast* (digital audio file that you can download and listen on your preferred device) is booming. Yet, no one is really sure how many podcasts are there...
Pop Up Immo – The Marketplace for Short-Term Pop-Up Commercial Spaces with Benoit Clement-Bollee (MDE169)
Minter Dialogue Episode #169 This interview is with Bênoit Clément-Bollée, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, Pop Up Immo is the Airbnb for commercial...
Killing Your Brand With Fake – 9 Cases of Fake Brand Building
Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it's like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with fake brand building concepts. And the worst of...
Trick or Treat: Gotcha Marketing – Email Newsletters Without Unsubscribe
In another in the series of "Gotcha Marketing," this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don't know about you, but there is little quite...
Driving traffic and editorial content with data, with Leon Ho, Founder of Lifehack (MDE168)
Minter Dialogue Episode #168 This interview is with Leon Ho, the founder of LifeHack.org, a site whose purpose is to share beneficial tips for life to its over 20 million monthly visitors. In this podcast, we discuss Lifehack’s business, its community, and get...
Do You Have The Right People On Your Board? The Making Of A Digital Board of Directors
In the Financial Times recently, there was an article entitled, "Europe lacks non-execs with digital knowledge." The article, written by Maxine Boersma, cites a PwC survey that says that 9/10 chief executives believe they "should champion the use of digital...
Now I Gotcha Marketing – The Poison Of The Single Opt-Out Option
I have long advocated that, core to one's digital marketing strategy, one must focus on two components: website (as a hub) email list (for communications) It's a very simple story. With the spiralling costs of social media (it's widely accepted that you now have to...
Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)
Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand,...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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