by Minter Dial | Sep 10, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Andy Molinsky Andy Molinsky is Professor of International Management and Organizational Behavior at Brandeis University’s International Business School. He is also the author of two books, Global Dexterity and most recently...
by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
by Minter Dial | Sep 9, 2016 | Marketing
Influencer marketing is probably one of the hottest areas this year in terms of marketing. I hesitate to say it’s a “buzzword,” but for most companies, the concept remains at best a new line in the marketing P&L. Reality is that influencer...
by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
by Minter Dial | Dec 27, 2015 | Marketing
I always remember being stumped by the question: How do you know what you don’t know? When automation is used to run a brand’s marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. Many...
