Minter Dialogue with Tiffany St JamesTiffany St James , digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media...
Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics...
Role Models Many are the companies that will hire a prior Olympic athlete or World Cup Champion to inspire the troops to greatness. Generally, it’s about finding aspiration and role models. It’s also hopefully about ingesting the “tricks”...
Having attended the Global Editors Network Summit 2016 in Vienna and hosted the 2016 Data Journalism Awards (DJA), I was impressed by how much data journalism is evolving. In this year’s DJA competition, there were 471 entries coming from over 50 countries for...
Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to...