Is Fun a Value to Have as a Brand?

Is Fun a Value to Have as a Brand?

Many people have been writing about the serious need these days to have more fun, joy and happiness in their lives and business. This leads me to ask the question: Is fun a value to have as a brand? Call me Scrooge, but I tend to think not. Here’s why. If...

Do you have an innovation mindset?

Innovation is a word that is used very frequently in business meetings and written with great conviction in annual reports. Innovation is a lofty ambition that can inspire. And, it is considered by many as the single biggest driver of value. As Thierry Wellhoff, wrote...

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