by Minter Dial | Jun 11, 2014 | Marketing
For many brands and marketing teams in businesses around the world, there is terrific pressure to improve performance. Many a marketing strategy blueprint will include projects with bold Calls to Action, such as: Optimize CRM program Increase conversion rates Drive...
by Minter Dial | Jun 6, 2014 | Leadership
Having just attended the Freedom & Solidarity Forum, celebrating the 70th anniversary of the D-Day landings, one of the recurring themes of the day was transparency. In today’s connected world, the notion of transparency is being discussed — if...
by Minter Dial | Jun 5, 2014 | Branding, Leadership, WWII
Bringing sense to business At the Freedom & Solidarity Forum, taking inspiration from Operation Overlord and the D-Day Landings, Brian Gallagher, President and CEO at United Way, said: “We need a long-term vision with bold actions. Our endeavors must be...
by Minter Dial | Jun 3, 2014 | Mobile, Responsibility
As organizations continue to zero in on their digital strategy and to build a digital transformation plan, top executives need to make sure that their own Digital IQ is satisfactory in order to make the best decisions. Taking a cue from the obsessive Steve Jobs, who...
by Minter Dial | May 27, 2014 | Marketing
A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people...
