by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | Apr 28, 2014 | Marketing
During a recent shopping spree in Madrid, I decided to buy myself a new outfit. I chose a well-known high-end brand with latin roots. The experience was decidedly mitigated and decries the difficulty in crafting an upscale and luxury strategy in today’s multi...
by Minter Dial | Mar 30, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #96 Yotam Cohen (VP Business Development) and Zohar Dayan (CEO) – co-founders of Wibbitz This interview is with the two founders of Wibbitz, Zohar Dayan and Yotam Cohen. Wibbitz, the Netexplo Grand Prize Winner of 2014, is a service that...
by Minter Dial | Mar 7, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #93 This interview is with Anupam Mittal, serial entrepreneur from Mumbai India, who has been recognised as one of the most influential people in India (as well as in North America) by numerous titles, including BusinessWeek, Business Today. As...
by Minter Dial | Mar 4, 2014 | New Tech
SEO – search engine optimization – continues to be a central tenet of website strategies. However, it tends to be a moving feast and opinions on how best to do SEO vary as much as the weather. As long as search continues to be a dominant route to...