by Minter Dial | May 21, 2013 | Responsibility, Social Media
With regard to the use of social media for your business, have you ever heard someone else say (or thought yourself): ”Why bother? It probably won’t be around in a couple of years!” The social media graveyard To each thought, one can...
by Minter Dial | May 13, 2013 | Branding
The P&L is, by all accounts, the bastion of all things rational in business. But, what if there were such a thing as an emotional P&L? For starters, why is it Profit AND Loss and not Profit OR Loss? The P&L serves as a central nervous system...
by Minter Dial | May 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #60 This interview is with Doug Hewett, who is the co-founder — along with Brook Calverly — and Managing Director at the newly formed People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes...
by Minter Dial | Apr 24, 2013 | Leadership
In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset. As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems: no time no...
by Minter Dial | Apr 22, 2013 | Marketing
If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization....