by Minter Dial | May 13, 2013 | Branding
The P&L is, by all accounts, the bastion of all things rational in business. But, what if there were such a thing as an emotional P&L? For starters, why is it Profit AND Loss and not Profit OR Loss? The P&L serves as a central nervous system...
by Minter Dial | May 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #60 This interview is with Doug Hewett, who is the co-founder — along with Brook Calverly — and Managing Director at the newly formed People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes...
by Minter Dial | Apr 24, 2013 | Leadership
In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset. As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems: no time no...
by Minter Dial | Apr 22, 2013 | Marketing
If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization....
by Minter Dial | Apr 19, 2013 | Leadership, Responsibility
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector. Customer service is one of the great ways of humanizing a brand,...