by Minter Dial | Jul 8, 2013 | Social Media
Some brands are so imbued with their technicality and scientific know-how that the technical specifications tend to take first fiddle over all notions of branding or emotion. In this post, I thought I would take a look at the world of cameras, to see how we are doing...
by Minter Dial | Jul 2, 2013 | Branding
Some industries — such as fashion, food, magazine — seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it’s important that any marketing branding...
by Minter Dial | Jun 28, 2013 | Minter Dialogue, Podcast, Social Media
Minter Dialogue #67 This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging...
by Minter Dial | Jun 12, 2013 | Branding
Why is digital like water? When asking people “what is digital?” I tend to get a different answer from pretty much everyone I ask. Yes, the pithy answer is that digital is immaterial. It’s intangible. A bunch of zero’s...
by Minter Dial | Jun 3, 2013 | Branding
The “idea” of customer centricity is typically rather desirable. Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
