Doug Hewett, founder of People Made: Putting people at the heart of the brand (MDE60)

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Minter Dialogue #60

Doug Hewett, People Made, on The Myndset Brand Strategy and Digital MarketingPeople Made logo, on The Myndset Digital Marketing and Brand Strategy 

This interview is with Doug Hewett, who is the co-founder — along with Brook Calverly — and Managing Director at the newly formed People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes from a strong background in branding via the Engage Group and then at Interbrand. Doug and I share a number of common passions and connections. In this podcast, we discuss the challenges faced with organizations in becoming social businesses, including the pitfalls and roadblocks of making the necessary transformation. A vital topic and I hope you’ll find a vibrant conversation for anyone interested in branding.

For those of you who are regular listeners, you will find a new jingle at the beginning of the show, courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!

Meanwhile, you can always sign up to the Minter Dialogue podcast here via iTunes.

To follow People Made:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Megaphone or in iTunes.

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