branding | Minter Dial

Interview with @AlexLuff – Putting people into communications at Corporate Edge

by Minter Dial | Oct 29, 2012 | Minter Dialogue, Podcast

Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such...

What really makes for great content marketing?

by Minter Dial | Oct 26, 2012 | Marketing

As Google continues to play with its algorithm, so must the spin masters, voodoo marketers and link farmers go fishing in other ponds. One of the chosen areas on which many choose to jump seems to be the content marketing bandwagon. As with all these...

This Store is a Story: Living lessons for Brand Marketers

by Minter Dial | Oct 21, 2012 | Retail

For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience STORY! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me)....

Is Facebook Earned, Owned and Paid Media?

by Minter Dial | Oct 16, 2012 | Social Media

With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user...

Why To Use Influence Measurement Systems Such As Klout, Kred Or Peerindex?

by Minter Dial | Oct 15, 2012 | Branding

To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more shows both in London and in New York cf Rolling...