by Minter Dial | Oct 26, 2012 | Marketing
As Google continues to play with its algorithm, so must the spin masters, voodoo marketers and link farmers go fishing in other ponds. One of the chosen areas on which many choose to jump seems to be the content marketing bandwagon. As with all these...
by Minter Dial | Oct 21, 2012 | Retail
For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience STORY! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me)....
by Minter Dial | Oct 16, 2012 | Social Media
With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user...
by Minter Dial | Oct 15, 2012 | Branding
To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more shows both in London and in New York cf Rolling...
by Minter Dial | Oct 10, 2012 | Social Media
If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods. As a brand, the chances of successfully making a video that goes viral is rather small and the odds can get much worse...