by Minter Dial | Jun 10, 2012 | Social Media
This Saturday’s front page of the UK Daily Mail (June 9, 2012) featured two headline stories (below the FREE DVD promotion) both of which concerned social media. One story is regarding Facebook and the second is about Twitter. Neither of the stories...
by Minter Dial | Jun 10, 2012 | Branding
How much do you love Marmite? Passing through Waitrose this weekend, I came across this Diamond Jubilee version of Marmite. For the British, it is a fitting link between two grand institutions: the Queen and Marmite, 100% British and 100% British Yeast....
by Minter Dial | Jun 7, 2012 | Marketing
The power of the storyToday, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a...
by Minter Dial | Jun 5, 2012 | Leadership
Have you thought about what ex-President Sarkozy is up to these days? After losing a Presidential election, what is there left for a citizen to want to do? Most people, at that point, would concede having reached a pinnacle. Similarly, upon retirement, the...
by Minter Dial | May 23, 2012 | Social Media
*Contains strong language To FB or not FB – That is the question: If it’s about lovin’ Jesus – Tell him, not me. Hell, why not add him as a friend? You should be able to do that. Or, even better, Tweet him! Apparently he’s got a lot of...