by Minter Dial | Jul 5, 2011 | Branding
The overlap in multi-channel communicationsThe options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in...
by Minter Dial | Jun 17, 2011 | Social Media
Friday’s here!Starting today, Friday I am going to create a new “corner” on The Myndset. It is going to be a place where I feature an interesting site that caught my attention recently. I will endeavour to explain why it is interesting....
by Minter Dial | May 19, 2011 | Social Media
How much character in 140 characters Adding character to your 140 It is not about how many characters, but how much character your tweet has. What is a character? In short, I’d say it’s a type of personality. The dictionary definition says that...
by Minter Dial | Apr 21, 2011 | New Tech
Roger Ebert at TED: losing and finding your voice This is a great TED talk. In some regards, it is a great TED talks. A group of people talking with a unified voice. And it spoke to me in many different ways. I absolutely encourage you to take the...
by Minter Dial | Feb 22, 2011 | Branding
Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum! Should it be THINK or ACT [differently]?...