by Minter Dial | Apr 21, 2011 | New Tech
Roger Ebert at TED: losing and finding your voice This is a great TED talk. In some regards, it is a great TED talks. A group of people talking with a unified voice. And it spoke to me in many different ways. I absolutely encourage you to take the...
by Minter Dial | Feb 22, 2011 | Branding
Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Mindset, then ok! Microsoft or NCR? Hum! Should it be THINK or ACT [differently]?...
by Minter Dial | Feb 8, 2011 | Social Media
If Facebook has gained 20 million users in France, there are still some people in France who are recalcitrant users, wary of the platform and feel more or less forced to join (6 reasons why not to join!). But, to paraphrase Joel de Rosnay, France is not rear guard; it...
by Minter Dial | Jan 24, 2011 | Branding, Social Media
Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...
by Minter Dial | Jan 23, 2011 | Social Media
For all you guys out there, you should take a look at the new ManoftheHouse site [now defunct], launched by Procter & Gamble (P&G) mid-2010. It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. As...