by Minter Dial | Sep 11, 2007 | Education
How empathetic do you think you are? Apparently, you can now do an in-situ/impromptu style test anytime you see someone else yawning. If you are prone to yawn as well — i.e. that the yawn was contagious — a new study out suggests that, because not everyone...
by Minter Dial | Aug 31, 2007 | Branding, Marketing
As an American living overseas, you sometimes get bombarded with the (often well merited) criticism of American provincialism. And, the general line of argument centres around what type of news Americans follow. A recent study by McKinsey encouraged possibly a...
by Minter Dial | Jul 25, 2007 | Branding, Marketing, Social Media
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives. As...
by Minter Dial | Jul 16, 2007 | Branding, Politics
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to...
by Minter Dial | Jul 13, 2007 | Branding, Business, Social Media
I am fascinated by the new rumors coming out today… $6B tag for Facebook? What a statement. Here is a blurb from the Seattle Post. If this is true, it shows that the landscape is fast changing and Microsoft is scrambling for new directions. The biggest...