Minter Dialogue with Jen Su Jen Su is a global citizen, polyglot, and multi-talented celebrity, as a TV/Radio Presenter, Actress, Corporate Master of Ceremonies, Singer, Author, and Voiceover Artist. She is best known as a Television News Anchor for Business Day TV...
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...