Minter Dialogue with Lee Mears Lee Mears is a hooker of repute. He played sixteen years as a professional rugby player, appearing in 263 matches for the Bath Rugby Club, earning 42 international caps representing England and playing for the prestigious British and...
Minter Dialogue #71 This interview, recorded on August 22 2013, is with Thibault Villet, co-founder and CEO of Glamour Sales China, a luxury flash sale site, and part of the Glamour Sales Group. Having met Thibault in Shanghai this summer, we recorded this show, to...
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...