by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...
by Minter Dial | Oct 8, 2010 | Marketing
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...
by Minter Dial | Mar 9, 2008 | Branding, Marketing
In one of the quicker demises, Firebrand TV has had to close down (March 5 2008). Launched with quite a lot of hype back in October 2007, the site now writes the following: The investors (including Ion, the cable operator on which Firebrand broadcast) apparently...
by Minter Dial | Nov 3, 2007 | Environment, Travel
How can a beautiful Paris keep its soul? This is basically the question posed in this great article in The Guardian: “Battle for the Soul of a City” by Andrew Hussey. Turned onto this article by Notes from Paris (thanks F), I was delighted by the open and...
by Minter Dial | Oct 18, 2007 | Marketing, Mobile, Social Media
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections...
How to tag someone on LinkedIn if their name doesn’t come up?
