by Minter Dial | Jun 9, 2019 | Minter Dialogue, Podcast
Minter Dialogue with Adrian Swinscoe Adrian Swinscoe is a speaker, author and a renowned expert on customer experience. After his book “How to Wow,” Adrian has just penned, Punk CX, edited by Oisin Lunny. It’s a tremendous read for anyone interested...
by Minter Dial | Feb 26, 2019 | Digital Transformation, Marketing
Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...
by Minter Dial | Aug 22, 2018 | Marketing
Let’s say you run a company selling appliances, such as refrigerators. Whether it’s an online or IRL store business, I think you’d agree that one of the key components of the purchase is the service, i.e. the surrounding help around the product. That...
by Minter Dial | May 1, 2018 | Marketing
There is nothing more pertinent than having a first hand experience to bring to light just how hard it is to create an excellent customer experience. Put another way, it’s awfully easy to screw it up with so many channels and options much less legacy systems,...
by Minter Dial | Apr 29, 2018 | Digital Transformation, Minter Dialogue, Podcast
Minter Dialogue with Tom Goodwin Tom Goodwin is a repeat guest on the show — the last one was back in 2014. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. He’s an...
