by Minter Dial | Mar 30, 2018 | Branding
The good news seems to be that there is more and more talk about brands needing or having purpose. And I fully believe purpose is a profound force — more than having a great product — in creating long-term value. Yet, the bad news is that, even if many people and...
by Minter Dial | Feb 2, 2012 | Marketing
The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good reason for that: the focus is frequently on the...
