by Minter Dial | Jun 7, 2013 | New Tech, Responsibility
If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, proper pricing, TV ad...
by Minter Dial | May 2, 2013 | Minter Dialogue, Social Media
Minter Dialogue #59 This interview is with Valorie Reavis, the founder of the LinkUp Marketing Agency, based in Belmont Shore California, and dedicated to an industry I know only too well: hair and beauty! Valorie is also the mastermind behind the Shout Lounge, a...
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...
by Minter Dial | Mar 28, 2013 | New Tech, Travel
If you are thinking of hitting SXSW 2014 (which I already recommend!), I thought I’d share my first timer recommendations. Here are my tips after having done my first SXSW in March 2013 (you can read my SXSW 2013 write-up here). The 2014 dates...
by Minter Dial | Mar 27, 2013 | Social Media
I was invited to give a keynote speech in Moscow in February at the multimedia headquarters of the Russian news agency RIA Novosti (RN). There I met Valery Levchenko, Deputy Editor in Chief responsible for external relations, and a few members of the RN social media...