Digital Marketing | Minter Dial

Digital marketing best practice sharing

by Minter Dial | Jan 31, 2012 | Leadership

Best practice is all about the experience Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it is just not...

Are you for fun or functional? A brand marketer’s dilemma

by Minter Dial | Jan 23, 2012 | Branding

Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...

Shazam Update and Improvement: What’s free and value-added?

by Minter Dial | Dec 31, 2011 | New Tech

Bringing value added innovation to your digital marketing With over 500,000 applications now available for your iPhone and iPad alone, it is easy for apps to get lost, forgotten or discarded. According to the recent TechCrunch App-ocalypse article, the average iPhone...

Is Empathy the single most Valuable and Rare Asset in Companies?

by Minter Dial | Dec 23, 2011 | Marketing

Great Branding: Great Listening The social web has been said to turn the world upside down, putting the power into the hands of the consumer. Others harken back to a time when the street shopkeeper knew all of his/her customers by name. You will find some people...

Does your story have guts?

by Minter Dial | Dec 19, 2011 | Marketing

Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...