by Minter Dial | Aug 28, 2013 | Social Media
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
by Minter Dial | Jul 22, 2013 | Marketing
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...
by Minter Dial | Jul 19, 2013 | Minter Dialogue, Social Media
This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China, a weekly online advertising affairs program with over 50,000...
by Minter Dial | Jun 24, 2013 | Mobile
When looking at the ever evolving improvements made to the Gmail interface (my primary email client), I shudder when I think about the unprotected SMS inbox. As a consumer, we are basically defenceless. As such, the text message could become a digital...
![Digitail – The State Of Digital In Retail [infographic]](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
by Minter Dial | Jun 19, 2013 | Retail
Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we...
![Digitail – The State Of Digital In Retail [infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/Digitail-The-State-Of-Digital-In-Retail_infograph.jpg)
