by Minter Dial | Feb 6, 2015 | Business
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is...
by Minter Dial | Feb 2, 2015 | Cyber Security, Marketing, Social Media
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy...
by Minter Dial | Jan 27, 2015 | New Tech, Responsibility
As companies grapple with the process of digital transformation, there is a rampant search for best practices, secret recipes and potential shortcuts. The truth is that each company will need to find its own path, based on its business, strategy, client base, company...
by Minter Dial | Jan 25, 2015 | Minter Dialogue, Social Media
Minter Dialogue Episode #130 This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott spent 6 years and was instrumental (if not indispensable) in driving the highly successful digital strategy under Alan Mulally’s reign...
by Minter Dial | Jan 20, 2015 | New Tech
Below are four of more powerful mantras that I associate with progressing the digital transformation agenda in enterprise. Which is your favorite? Do you agree with them? Let me know your thoughts! 1/ It’s a journey, not a destination Digital transformation is...