by Minter Dial | Oct 12, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #116 — This interview is with Sree Sreenivasan (@sree), Chief Digital Officer at the Metropolitan Museum in New York. Taking the grand dame of the Met into the new age has been Sree’s journey. In this interview, we discuss some of the...
by Minter Dial | Sep 21, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, we discuss...
by Minter Dial | Sep 8, 2014 | Leadership
If you are exploring a digital transformation process, there are two important things to know: The shortcut is that you will need to become more customer centric than you are todayYou are not alone! Digital transformation = customer centric According to the Altimeter...
by Minter Dial | Aug 29, 2014 | Leadership
Innovation is a word that is used very frequently in business meetings and written with great conviction in annual reports. Innovation is a lofty ambition that can inspire. And, it is considered by many as the single biggest driver of value. As Thierry Wellhoff, wrote...
by Minter Dial | Aug 20, 2014 | Marketing
When organizations “go digital,” there is often a certain euphoria around the new shiny object. This can take many forms, such as an app, an eCommerce site or a service automation. However, without proper planning and consideration of the customer...