![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
by Minter Dial | Feb 9, 2017 | Marketing
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
by Minter Dial | Dec 14, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online...
by Minter Dial | Sep 16, 2014 | Marketing
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many...
by Minter Dial | Aug 8, 2012 | Business
People talk quite a lot about empathy as an important quality of modern leaders. There are blogs and sites vaunting its beneficial powers (See below for a good list of resources). The issue is that empathy is not a natural skill. It takes time to develop...
by Minter Dial | Dec 23, 2011 | Marketing
Great Branding: Great Listening The social web has been said to turn the world upside down, putting the power into the hands of the consumer. Others harken back to a time when the street shopkeeper knew all of his/her customers by name. You will find some people...
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