I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of...
The world of influencer marketing is evolving… at last. A while back, I had an assignment to conduct a search for new tech influencers around the world. The challenge was titanesque in that I needed to try to find an equal balance by continent (and I was ideally...
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
In this hyper connected world, where we are “on” so much of the day, seven days per week, there are some real risks. Sure, there are important business issues with regard to communication and collaboration, but the hidden concern is employee health,...
Minter Dialogue Episode #155 This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting...