Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...
Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined...
Can an executive claim to have a digital mindset and understand how to use and invest in digital tools and applications if he/she is not actively using the digital tools and platforms? This is a profoundly important question for companies engaged in any project...
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
How to tag someone on LinkedIn if their name doesn’t come up?
