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Are you for fun or functional? A brand marketer’s dilemma

by Minter Dial | Jan 23, 2012 | Branding

Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...

Are you for fun or functional? A brand marketer’s dilemma

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Are you for fun or functional? A brand marketer’s dilemma

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