Top trends for marketing in 2014

The beginning of the year is time to take stock of new initiatives and directions. I started with a post on the 3 key words for 2014.  While there is nothing flagrantly new in the items I am promoting as being the top trends for marketing, this year, there is a...

Getting to be Customer Centric… really

The “idea” of customer centricity is typically rather desirable.  Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...

Pin It on Pinterest