One of the (literally) elephants in the closet is the need to sunset and say good-bye to old tech. Last week, I finally threw out a beloved possession, my very first palm pilot (pictured below). It had two lives (read: two owners) and served us well. It was an...
Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics...
Minter Dialogue with Thomas Power (MDE229) Thomas Power is author of 7 books, a world-renowned speaker and man of influence. Thomas was the founder of Ecademy, and today runs Electric Dog, to act as Chief Digital Officer in support of Executive Boards,...
As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three...
Influencer marketing is probably one of the hottest areas this year in terms of marketing. I hesitate to say it’s a “buzzword,” but for most companies, the concept remains at best a new line in the marketing P&L. Reality is that influencer...