Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
Minter Dialogue Episode #171 This interview is with Caroline Rolfe, Global Director of Digital at ghd, providing premium hair styling tools — most notably hair straighteners — for hairdressers and consumers. Caroline has driven a very progressive digital strategy for...
Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand,...
Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has...
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...