by Minter Dial | Oct 28, 2013 | New Tech, Responsibility
Ironically, I think that the whole uproar about the Affordable Care Act (aka Obamacare) website, healthcare.gov, could be good for business! Why? Because the issue has definitely raised the visibility of the need for senior management to be more knowledgeable about...
by Minter Dial | Oct 8, 2013 | Social Media
For some time, I have been waxing on about how Twitter is an invaluable tool for senior executives (e.g. Does the Boss Tweet?). The best way to use Twitter will surely vary according to the profile, the context and business objectives. Thus, there is no...
by Minter Dial | Sep 26, 2013 | Social Media
In French, the word “digital” means “of the finger.” The French generally prefer the term “numérique.” In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or...
by Minter Dial | Aug 26, 2013 | Marketing
How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...
by Minter Dial | Aug 21, 2013 | New Tech, Responsibility
Where some management is still hanging on to its guarded precepts and habits (reading good ‘ole fashioned books, sticking to the 4P’s of marketing, management by fear and control…), other businesses are running full head of steam. Some teams...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
