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BOF is a funny old word. In French, “bof” basically is the equivalent of a verbal, almost indolent, shrug of the shoulders. However, BOF is also the Business of Fashion, a fabulous online resource for anyone in …

I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of three award-winning books, including Heartificial Empathy, Putting Heart into Business and Artificial Intelligence that won the Book Excellence Award 2019 and was shortlisted for the Business Book Awards 2019. My newest book on leadership just launched, You Lead, How Being Yourself Makes You A Better Leader. Published by Kogan Page, it is available at all fine e-tailers as an audiobook, ebook and paperback.

I'm also the producer of the award-winning WWII book and film The Last Ring Home and co-author of Futureproof that won the Business Book Award 2018.

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BOF – The Business of Fashion – A great business case

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