by Minter Dial | Jun 26, 2014 | Social Media
After getting on the social media bandwagon, brands are rushing to content marketing like gold diggers to the open pit. But, just like for gold diggers, the real issue may be the distribution, not the gold in the pit. More and more, the real question is how do you get...
by Minter Dial | Oct 5, 2010 | Social Media
In the “old” world, we were in a push environment. The only thing that counted was the product. The battle was for share of shelf space in a confrontation between distributor and brand. And, in on the television, we had (especially in countries like...
by Minter Dial | Oct 11, 2009 | Business, Marketing
Here are some more ideas for the mainstream media (MSM) to kick into high gear with their online community. With media titles dying or falling fallow on a daily basis, the MSM crisis seems just now to be hitting full stride. The number of recent closures has been...
How to tag someone on LinkedIn if their name doesn’t come up?
