by Minter Dial | Oct 25, 2011 | Sports
Marketer’s delight: Ads that surprise While watching television (the film Hurt Locker and #RWC11) this weekend on my trip to Liverpool (UK), I was delighted by two sets of ads. Not very often that happens, so I thought I would share the experience....
by Minter Dial | Oct 20, 2011 | Marketing
Working toward ENGAGEMENT in digital marketing After a 16-year career at L’Oreal — managing a brand worldwide (Redken), running a subsidiary (Canada) and as head of business development & digital marketing (ExCom Worldwide) — I was lucky enough...
by Minter Dial | Oct 12, 2011 | Marketing
Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire. The woman who recruited me was nice enough. The ideal respondent had to speak...
by Minter Dial | Sep 29, 2011 | Social Media
The challenges of an international social media campaign If brands may be having difficulty tackling the social media strategy in their home country, when it comes to taking the brand across borders, the task does not get any simpler for the marketing teams. I...
by Minter Dial | Sep 5, 2011 | Social Media
Too late to Twitter? I am frequently asked whether there is any real interest to be on Twitter? Why should I join? Sometimes, they ask whether it is too late to join, or whether Twitter is a fad? And, quite often, it is “ok, how do I join...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
