by Minter Dial | Jun 2, 2011 | Social Media
Is SEO being turned inside out? With the mainstreaming of social search (BING with Facebook, Google +1, Wajam…), it seems that the practice of search engine optimization (SEO) is going to have be thoroughly reviewed yet again. SEO has a habit of being...
by Minter Dial | May 27, 2011 | Marketing
Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more “friendly.” As a result, Social Search is becoming evermore...
by Minter Dial | May 25, 2011 | Social Media
The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is...
by Minter Dial | May 12, 2011 | Social Media
The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a...
by Minter Dial | May 10, 2011 | Mobile
To buy or to build? Most companies have understood that social media is serious — not that every brand has taken the plunge and, even less, doing it well. And I’d like to say, that’s normal, because we are learning our way in a changing...