marketing | Minter Dial

Community Manager – Who is she?

by Minter Dial | May 12, 2011 | Social Media

The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a...

Link versus Like versus Love – A menage à trois for digital marketing

by Minter Dial | May 10, 2011 | Mobile

To buy or to build? Most companies have understood that social media is serious — not that every brand has taken the plunge and, even less, doing it well. And I’d like to say, that’s normal, because we are learning our way in a changing...

Apple Accessories – a first level of customer service?

by Minter Dial | Mar 8, 2011 | New Tech

Modern brand marketing – redefining what is the “product” The new iPad 2 is likely to make me crack. I held out for the iPhone until v3 came around (the delay was also partly because I was still having to use Blackberry with my previous job). Up...

Rachel Weiss Redken Interactive Digital Marketing – MDE10

by Minter Dial | Mar 8, 2011 | Minter Dialogue, Social Media

Interactive Marketing at its best I got to know Rachel Weiss while working at L’Oreal. Specifically, Rachel began at L’Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA (‘professional’ brands that sell through the...

What’s the difference between PR and Marketing?

by Minter Dial | Mar 3, 2011 | Social Media

I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one...